How do we create a brand worth millions? Bikram Choudhury did just that with his style of hot yoga called Bikram, which you’re probably familiar with. Bikram consists of a series of 26 posture exercises (asanas) and two breathing exercises performed in a room heated...
Information is becoming easier and easier to access and distribute, making it harder to safeguard your intellectual property or product ideas from theft and copying. Whether you are a start-up or a multinational company, taking steps to protect your intellectual...
In today’s market you may be able to get an edge over the competition if you can find a way to profit from your intellectual property or someone else’s through licenses and partnerships. In a typical licensing agreement, the licensor grants the licensee the right to...
Before I dig into this issue, let me start by saying that you should always have your attorney draft a split fee agreement for joint works, and a licensing agreement when you’re allowing others to use your copyrighted works. But let’s review what you can do in case...
In his Spring/Summer 2014 line of Just Cavalli clothing, accessories, and shoes, Italian fashion designer Roberto Cavalli used direct designs of murals drawn in 2012 by street artists in the San Francisco Mission District, without the artist’s permission.The artists,...
