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CLIENT SPOTLIGHT: Rubato Media is a digital marketing agency that clients love being part of.
Bridgette Orten, CEO of Rubato Media, created a digital marketing agency that clients love being a part of because the agency drives massive results through the customized way it works with clients. GL: Tell us a little about you and your business RM: I had lost...
CLIENT SPOTLIGHT: Rubato Media is a digital marketing agency that clients love being part of.
Bridgette Orten, CEO of Rubato Media, created a digital marketing agency that clients love being a part of because the agency drives massive results through the customized way it works with clients.
Latest Posts
What’s the Purpose Behind New York’s LLC Publication Requirement
If you’re a new business considering incorporating in New York State, chances are you’ve heard of the state’s infamous publication requirement, which mandates that new corporations to place fairly costly ads in traditional newspapers informing the public of their...
Should You Form Your Corporation in New York or Delaware
Incorporation is an exciting step for any up-and-coming business. One of the first questions many New York companies ask is whether they should incorporate in New York or Delaware. Chances are you’ve heard there are advantages to incorporating in Delaware, but you’re...
How to Get Paid By Non-Paying Clients
Managing to turn your passion into a business in no small feat. While it may be tempting to relax a bit once you’ve started landing clients, the reality is your job has just begun. After all, we all know that making money is crucial to the success of your business....
Factors That Can Impact Your Choice of Entity
So your business is no longer just a hobby but an actual, ongoing moneymaking venture. Congratulations! But you’ve got some homework: deciding what type of business entity you would like to form under your state’s business laws. “Wait, what if I’m not ready or even...
Franchising for Dummies: The FDD (Franchise Disclosure Document) Explained
If you are a potential franchisee considering investing in a franchise, one key step in your due diligence is will be to receive and review the Franchise Disclosure Document, or FDD. The purpose of the FDD is to give you an informed understanding of the risks,...
How to NOT Have Your Corporate Veil Pierced
There are a number of reasons to form an LLC, S-Corp, or other corporate form, but one of the biggest reasons is right there in the first two initials of an LLC: Limited Liability. By creating an LLC or similar corporate formation for your business, you can prevent...
How to Solve Business Partner Disputes Productively
A business partnership is like a marriage in a lot of ways. You and your business partners joined together because you had a common purpose that you both found worth pursuing for your mutual benefit. And, like a marriage, your partnership means you have rights but...
Startups: Choosing Between an LLC and an S-Corp
For many startup owners and entrepreneurs, following their passion by building their own business was at least in part a way to avoid cubicle life, spreadsheets, and generally uninteresting issues of corporate finance and compliance. But as your business grows, these...
What You Need to Know Before Buying a Franchise
From yoga studios to restaurants to gyms to professional service companies and everything in between, owning and operating your own franchise can be a great way to become your own boss and rake in serious cash while building on brand name recognition and other...
Why Your Operating Agreement is Your LLC’s Most Important Contract
As an owner of an emerging LLC, your sights may be set on winning contracts with big clients, negotiating contracts with servicers and vendors, and even on the ultimate goal of an acquisition agreement from a larger company to purchase your company. But, for the time...
The Importance of Working With a Lawyer to Create Your LLC
Creating an LLC is an important step in the early days of your business, and, when done properly, can protect you and your business from disastrous financial consequences. If you have Googled “how to create an LLC,” you have no doubt been bombarded with ads selling...
Why You Need to Trademark Your Business Name ASAP
So you quit the day job, took out loans, corralled investors, worked day and night to create a vision and bring it to life, and now you have achieved the dream: you’ve built a growing business on your own terms. But have you taken the steps to trademark your business...
New Dance Workout that Tones Your Guns: 180SoulFit
Meet This Month's Hot Entrepreneur! Meet Caroline Todman, founder of 180SoulFit, the hottest new thing in boutique fitness. 180SoulFit's vision is to help people connect with their bodies and their souls through dance fitness. Caroline came to Gouchev Law because she...
5 Things You Think You Need to Know About the FTC’s Franchise Rule
It’s 2016, your business is booming, and you want to expand. Maybe you own a restaurant, a fitness studio, a coffee house, or perhaps a retail store. Go-big-or-go-home is your motto. And now you're ready to franchise your existing business or purchase a franchise....
Staffing & Operations Firm: Aceum Partners
Meet This Month's Hot Entrepreneur! Meet Ira Machowsky, founder of Aceum Partners, a staffing, HR and operations consulting firm that aims to help advance the social good. Aceum's vision is to partner with nonprofit and social sector organizations in...
Lifestyle Consultancy: Shift Limiting Beliefs
Meet This Month's Hot Entrepreneur! Meet Ellen Thomas, founder of Shift Limiting Beliefs, a coaching consultancy that helps you live a life that thrills you. Ellen's mission is simple. She helps people change their beliefs so they can finally live their dream lives....
Legal Must-Haves for Your Online Business, App, or Blog
There is much you need to know as you start and grow your new business. To help determine the priorities and avoid getting overwhelmed, here is a checklist for essential start-up issues we use with new clients. 1. Business Model Is your idea viable as a business? Do...
Healthy Snacks Retailer: HOyos Snacks
Meet This Month's Hot Entrepreneurs! Meet Octavio and Isaura, founders of HOyos, a snack food company based in New York. HOyos is not only creating the freshest and tastiest plantain chips and other snacks, but is also helping create jobs in the U.S. and in Latin...
The Secret that Grows Your Revenue and Protects Against Bad Clients
There’s a widely undervalued contract that can actually help your business grow. It's something that entrepreneurs often mistakingly don’t put into play when they're first starting out. This magic document is a custom client service agreement. How Does a Client...
Financial Services & Investment Capital: S Cap Investment Consultancy
Meet This Month's Hot Entrepreneur! Meet Kunal Sethi, founder of S Cap Investment Consultancy, an investment firm that is literally transforming lives by helping to fund innovative startups that make a huge social impact, such as clean water solutions and technology...
The Top 6 Legal Mistakes Startups Make
The truth is, it’s always easier and cheaper to prevent than to cure an issue, especially a legal one. If you take the right steps, you can prevent legal hassles and save a lot of money. To help get started, I'm going to share with you a pattern of common mistakes...