How to Defend Your Intellectual Property From Misuse

For many emerging companies, the most valuable assets are ones that aren’t tangible. It’s easy to think of property as only the physical things you use to build your business. In reality, though, the most important building blocks for your company are usually the...

Why You Need to Trademark Your Business Name ASAP

So you quit the day job, took out loans, corralled investors, worked day and night to create a vision and bring it to life, and now you have achieved the dream: you’ve built a growing business on your own terms. But have you taken the steps to trademark your business...

What You Need to Know Before Applying for Trademark Registration

Maybe you’ve been considering applying for a federally registered trademark on your own to save money. But according to the U.S. Patent and Trademark Office (USPTO), “most applicants hire an attorney who specializes in trademark matters to represent them in the...

How to Make Millions with a Trademark: Bikram Case Study

How do we create a brand worth millions? Bikram Choudhury did just that with his style of hot yoga called Bikram, which you’re probably familiar with. Bikram consists of a series of 26 posture exercises (asanas) and two breathing exercises performed in a room heated...