But what do you do when somebody—around the corner or across the country—copies your company name, logo, or brands of products or services and uses them for their own purposes? The quick answer is this: It depends. But here’s how the U.S. Patent and Trademark...
Maybe you’ve been considering applying for a federally registered trademark on your own to save money. But according to the U.S. Patent and Trademark Office (USPTO), “most applicants hire an attorney who specializes in trademark matters to represent them in the...
How do we create a brand worth millions? Bikram Choudhury did just that with his style of hot yoga called Bikram, which you’re probably familiar with. Bikram consists of a series of 26 posture exercises (asanas) and two breathing exercises performed in a room heated...
There are a few different trademark symbols out there, and using them properly can be pretty crucial for your business. For example, if the owner of a federally registered trademark uses the ® symbol, then anyone who infringes on the mark will be considered to have...
