Why an IP Audit is an Essential Tool for Growing Your Business

Intellectual property is a vital part of a businesses’ bottom line. The reason? It’s where most of your company’s brain power goes, and that exact brain power used to build your business is what makes your business more and more valuable. We’ve discussed this topic...

How to Make Millions with a Trademark: Bikram Case Study

How do we create a brand worth millions? Bikram Choudhury did just that with his style of hot yoga called Bikram, which you’re probably familiar with. Bikram consists of a series of 26 posture exercises (asanas) and two breathing exercises performed in a room heated...

5 Steps to Protecting Your Intellectual Property

Information is becoming easier and easier to access and distribute, making it harder to safeguard your intellectual property or product ideas from theft and copying. Whether you are a start-up or a multinational company, taking steps to protect your intellectual...