Build Your Legacy


Just getting started, or leading your field? No matter what stage of your business you’re in, we counsel business leaders and entrepreneurs who have what it takes to follow their dreams. From strategic formation and start-up financing, to brand protection and licensing, to corporate restructuring, to business acquisitions, we’ve got you covered.
Your Legacy Starts Now. Call (212) 537-9209(212) 537-9209
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10.0Jana Gouchev
Jana GouchevReviewsout of 33 reviews
  • Jana and her team have been incredibly resourceful to my business. I originally reached out to Jana to... read more

    Abena Tolentino Avatar Abena Tolentino

    5 star ratingExcellent team. Very responsive. Pro-active handling of atypical situations, and finding of the best fit solutions.

    Mik L. Avatar Mik L.

    We are so glad that we found Jana and her talented team at Gouchev Law! They were extremely... read more

    Joan Arata Avatar Joan Arata
  • 5 star ratingMy wife is an attorney and needed a trademark for her business. So, she applied for a trademark... read more

    Felipe C. Avatar Felipe C.

    My experience working with Jana and her team has consistently surpassed expectations. From the initial consultation call, I... read more

    Jeffrey Shaw Avatar Jeffrey Shaw

    5 star ratingI actually found Gouchev Law through Yelp. I was looking for a lawyer to register our trademark and... read more

    Kaivan G. Avatar Kaivan G.
  • I can’t speak highly enough about Jana and Adam. We went to them for our workers compensation case... read more

    Chengyun Li Avatar Chengyun Li

    5 star ratingAbsolutely the most important decision I made when starting my business.  The foresight and ability to think "outside... read more

    Danny W. Avatar Danny W.

    5 star ratingYes! As GOOD as it gets.. One of the Greats!

    Jana Gouchev is a great lawyer, and over... read more

    Anthony B. Avatar Anthony B.
  • Jana and her firm are the best period!! I have been through my fair share of horrible attorneys,... read more

    jack burton Avatar jack burton

    5 star ratingGouchev Law is such a great law firm. The service is impeccable! I needed some help with my... read more

    Hieu P. Avatar Hieu P.

    5 star ratingThis law firm is truly BEYOND AMAZING! Jana, together with Fran, Jeff, Max, David, Naomi and many more... read more

    Marcin T. Avatar Marcin T.
  • 5 star ratingThere are two types of law firms in Manhattan. There are the ones that charge you for being... read more

    Ryan O. Avatar Ryan O.

    5 star ratingI had a wonderful experience with the attorneys at Gouchev Law. I had been searching for the perfect... read more

    Gabriella R. Avatar Gabriella R.

    5 star ratingJana Gouchev and the whole staff at Gouchev Law are a top notch Business law firm. They are... read more

    Joseph M. Avatar Joseph M.
  • 5 star ratingJana Gouchev the managing attorney of Gouchev Law was incredibly helpful and an amazing resource when my partner... read more

    Liz S. Avatar Liz S.

    5 star ratingI'm in the beginning stages of getting my business started and I had a few legal questions to... read more

    Revel K. Avatar Revel K.

    5 star ratingGouchev Law goes above and beyond for clients.  I found them extremely easy to work with. They have... read more

    Sal L. Avatar Sal L.
  • 5 star ratingI was starting a photography business and was searching for a lawyer that understood small businesses and guidance... read more

    Keri T. Avatar Keri T.

    5 star ratingNo more online service providers for me, especially when they've messed up my last project!  I came to... read more

    Cris O. Avatar Cris O.

    5 star ratingJana has been a very important person to my business. From Trade Mark applications for my IP to... read more

    Ali S. Avatar Ali S.


corporate & commercial business transactions

  • Contract Review and Negotiation
  • Mergers and Acquisitions
  • Financing and Venture Capital

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  • Strategic Entity Formation
  • Operating Agreements
  • Start-up Funding

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  • FDD and Franchise Agreements 
  • Licenses and Permits
  • Commercial Leases

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intellectual property

  • Trademarks
  • Patents
  • Licensing

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growing companies

  • Employment Matters
  • Partner Disputes and Agreements
  • Mergers and Joint Ventures

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with our powers combined let’s…


Create Your Empire

You’ve got the vision and the talent. We’ll guide you through start-up financing, client contracts, and founder and partnership agreements.


Protect Your Brand

Don’t let thieves steal your intellectual property. We will help you license, capitalize, and protect all of your trademarks and patents.


Design Your Future

We counsel your business through employee matters, franchising, mergers, acquisitions, licensing, asset purchases and joint ventures.

feel the love

At Gouchev Law, there’s nothing we love more than finding ways to help our diverse group of clients achieve success through making an impact on our shared society and culture.

Some law firms are eager to bring in any and all clients, regardless of who they are and what they’re all about. We’re not one of those firms. Gouchev Law is dedicated to working with clients who are innovators, creators, and movers, whether they are just starting out with their business enterprises, emerging into bigger markets, or even at the top of their fields. We’d love to add you to our list of dynamic clients.
what our clients say

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The Magnetic Collective

Working with Gouchev Law taught me to place a significantly higher value on my own work and take the steps to establish my rights to it.

Ali Sabet

Sabet Brands, Inc.

With Gouchev Law as your guide, you know your business will succeed. She is smart, innovative, and easy to work with. Gouchev Law has a knack for taking something from good to great.

Andrea Kahn

The New York Times

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Kunal Sethi

Founder | S Cap Investment

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Jamie Jensen

Founder | Your Hot Copy

My business is in a better place because of Gouchev Law.

Andrew Coury

Direct Narrative

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Ira Machowsky

Founder | Aceum Partners LLC

Gouchev Law is an exceptional lawyer, but you’re getting so much more when you work with her.

Tina Hakeem


From the very first interaction with Gouchev Law, the team was warm and approachable.

Martha Alarcon

QV Building Maintenance

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Caroline Todman

Founder | 180SoulFit

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