Category: Brand Protection

How to Make Millions with a Trademark: Bikram Case Study

January 15, 2015
How do we create a brand worth millions? Bikram Choudhury did just that with his style of hot yoga called Bikram, which you’re probably familiar with. Bikram consists of a series of 26 posture exercises (asanas) and two breathing exercises performed in a room heated...
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USPTO Lowers Registration Fees

January 8, 2015
The U.S. Patent and Trademark Office (USPTO) has some great news for business owners looking to protect their potential trademarks. As of January 17, 2015, the USPTO will reduce trademark filing fees for electronic trademark applications and renewals. Electronic...
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5 Steps to Protecting Your Intellectual Property

December 16, 2014
Information is becoming easier and easier to access and distribute, making it harder to safeguard your intellectual property or product ideas from theft and copying. Whether you are a start-up or a multinational company, taking steps to protect your intellectual...
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Avoid Getting in Hot Water with the TM, SM and (R) Symbols

October 9, 2014
There are a few different trademark symbols out there, and using them properly can be pretty crucial for your business. For example, if the owner of a federally registered trademark uses the ® symbol, then anyone who infringes on the mark will be considered to have...
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7 Steps to Properly Name Your Business or New Brand

September 29, 2014
If you’ve started a business, developed a new brand, or thought about re-branding, you know finding the perfect name takes time and energy. As entrepreneurs we obsess over this because it really does set the foundation for the brand. Without a solid foundation things...
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