Category: Trademark

7 Steps to Properly Name Your Business or New Brand

September 29, 2014
If you’ve started a business, developed a new brand, or thought about re-branding, you know finding the perfect name takes time and energy. As entrepreneurs we obsess over this because it really does set the foundation for the brand. Without a solid foundation things...

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Trademark Applications Hit an All-Time High.. but Fewer Get Registered!

September 19, 2014
The recent release of the Intellectual Property Owners’ Association (IPO) 2014 IP Record shows interesting results: Trademark applications hit an all-time high in 2013! In the National Law Review article by Monica Riva Talley, Ms. Talley explains some of the...

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What You Learn Spending a Million Dollars Defending the Rights to Your Brand

August 26, 2014
Remember spending countless hours deciding on the perfect name and logo for your business? You did that with good reason. You probably knew your intellectual property would be one of your most valuable assets. So how do you protect those assets? Today we’ll focus on...

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