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Is it Trademark Infringement? Three Tips to Protect Your Brand Reputation
But what do you do when somebody—around the corner or across the country—copies your company name, logo, or brands of products or services and uses them for their own purposes? The quick answer is this: It depends. But here’s how the U.S. Patent and Trademark...
Is it Trademark Infringement? Three Tips to Protect Your Brand Reputation
If you want to protect your company from trademark infringement, it’s critical that you do the work to register your trademarks with the U.S. Patent and Trademark Office. If you do, you’ll have a better chance of proving trademark infringement and stop another company / competitor from stealing and copying your trademarks and infringing your trade dress.
Latest Posts
Avoid Getting in Hot Water with the TM, SM and (R) Symbols
There are a few different trademark symbols out there, and using them properly can be pretty crucial for your business. For example, if the owner of a federally registered trademark uses the ® symbol, then anyone who infringes on the mark will be considered to have...
Essential Steps for Incorporating Your Business
You have a new business, amazing! Now you want to cover your assets with a business structure that keeps you and what you own separate from your business. That’s the kind of peace of mind business owners need to succeed, which is why incorporating is a critical step...
7 Steps to Properly Name Your Business or New Brand
If you’ve started a business, developed a new brand, or thought about re-branding, you know finding the perfect name takes time and energy. As entrepreneurs we obsess over this because it really does set the foundation for the brand. Without a solid foundation things...
What’s the Minimum Royalty Payment for Copyright Owners of a Joint Work?
Before I dig into this issue, let me start by saying that you should always have your attorney draft a split fee agreement for joint works, and a licensing agreement when you’re allowing others to use your copyrighted works. But let’s review what you can do in case...
Fashion Designer Roberto Cavalli Sued for Copyright Infringement by Street Artists
In his Spring/Summer 2014 line of Just Cavalli clothing, accessories, and shoes, Italian fashion designer Roberto Cavalli used direct designs of murals drawn in 2012 by street artists in the San Francisco Mission District, without the artist’s permission.The artists,...
Trademark Applications Hit an All-Time High.. but Fewer Get Registered!
The recent release of the Intellectual Property Owners’ Association (IPO) 2014 IP Record shows interesting results: Trademark applications hit an all-time high in 2013! In the National Law Review article by Monica Riva Talley, Ms. Talley explains some of the...
How to Not Get Sued for Someone’s Comment on Your Blog or Website
You’re creating a gorgeous website for your business, spending hours and hours polishing the messaging, landing pages, your bio.. but what about that fine print you see at the bottom of websites? Focusing on marketing and building your brand so you can get more...
Keys to a Well-Written Confidentiality Agreement
You’re running a business, and that means you probably have information that you don’t want ending up into the wrong person’s hands. This info doesn’t have to be high-tech stuff like the design for the next Snapchat. It can be things like your customer list, prospect...
What You Learn Spending a Million Dollars Defending Your Rights to Your Own Brand
Remember spending countless hours deciding on the perfect name and logo for your business? You did that with good reason. You probably knew your intellectual property would be one of your most valuable assets. So how do you protect those assets? Today we’ll focus on...
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