Meet Jana

jana gouchev, esq.

Part capital-creating strategist, part powerhouse protector. Entirely devoted to kicking your business into high gear.

Jana Gouchev is the managing attorney of Gouchev Law. She is passionate about working with visionaries. Jana counsels startups and large corporate clients as their general counsel and is known as the top negotiator in the industry for structuring deals for her clients. An entrepreneur herself, Jana knows how to add value to a business at every stage. All of her clients are innovative brands doing major impact work, whether they are early stage start-ups or global corporations.


Jana main areas of practice are intellectual property, corporate law, and start-ups. Jana handles everything from strategic business formation to employee matters, stock options, partner disputes, buy-outs, global trademark registration, commercial leases and all stages of startup funding, and corporate restructuring.

Jana’s specific focuses and most recent client engagements include:
• Start-up financing documents
• Corporate transactions
• Intellectual property
• Global trademark registration
• Licensing
• Complex contract negotiation
• Franchise law
• Mergers and acquisitions
• LLC operating agreements
• Partnership agreements and founders agreements
• Joint venture agreements and strategic alliance agreements
• NDAs and confidentiality agreements
• Non-compete and non-solicitation agreements
• Asset purchases
• Formation of tax-exempt not-for-profit companies such as the 501(c)(3).

Rather than recommend time-consuming and costly steps, clients work with Jana because she’s a straight shooter who tells you simply what you need, and gets it done.

As a champion for entrepreneurs, Jana’s passion has always been to inspire big dreamers to up their game, tap into their potential, and feel empowered. In short, she loves to see her clients win.

Global Reach

Jana works with companies on a global level, from emerging companies in New York City, to foreign companies opening or expanding their operations in the U.S., with a particular focus in the U.K., Israel, China, India, and Latin America.

“Gouchev Law’s attorneys are not only extremely knowledgeable and generous with their time, they are also totally different kinds of lawyers. They come up with creative, flexible solutions. Unlike others I’ve worked with, Gouchev Law’s team sees different ways of doing things and that goes a long way for our business.” “

Kunal Sethi, S CAP Consultancy

Background & Education

Jana received her J.D. from Benjamin N. Cardozo School of Law, Yeshiva University, in New York City, concentrating on intellectual property law. She is admitted to the Bar in New York. Jana was formerly at Paul, Weiss, Rifkind, Wharton & Garrison LLP, The United Nations, and MTV.

five fun facts

  • Speaks Bulgarian fluently.
  • Lived in Italy for a while as a kid.
  • Is a painter and used to exhibit work in NYC group shows.
  • Loves mobster movies (especially The Godfather).
  • Is a self-proclaimed ping pong champion.

Grow Your Empire

If you wanted to deal with legal headaches, you would have gone to law school. Good news: we did. You go ahead and do your thing. We’ll handle the law.


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