Meet Jana

jana gouchev, esq.

Part capital-creating strategists, part powerhouse protectors. Entirely devoted to kicking your business into high gear.

She is passionate about working with visionaries and serves start-ups, growing companies and innovative brands doing major impact work. Jana concentrates her practice in all facets of intellectual property, franchise law, start-ups and corporate law. She advises business owners, emerging companies and franchises.

An entrepreneur herself, Jana knows how to add value to a business at every stage. Jana’s client range from multil-million dollar companies to emerging brands to start-ups in their seed round of capital.

Jana’s areas of practice include business strategy, franchise law, corporate law, business formation, intellectual property, trademark registration, licensing, complex contract negotiation, mergers and acquisitions, LLC operating agreements, partnership agreements and founders agreements. Jana works on joint venture agreements and strategic alliance agreements, NDAs and non-solicitation agreements, asset purchases, technology transfer and license agreements, internet law, and formation of tax-exempt not-for-profit companies, such as the 501(c)(3).

Jana also works with all stages of investment capital for start-ups and franchises, from creating the pitch deck to procuring the series rounds, to shareholder agreements and term sheets to stock options.

Rather than recommend time-consuming and costly steps, clients work with Jana because she’s a straight shooter who tells you simply what you need, and gets it done.

As a champion for entrepreneurs, Jana’s passion has always been to inspire big dreamers to up their game, tap into their potential, and feel empowered. In short, she loves to see her clients win.


“I had worked with a few lawyers before but never felt that they were on my team. I’m so glad I found Jana! Not only is she super knowledgable about the most important legal matters for my business, but she also has a strong desire for me to succeed.”

Heather Wolf, JuggleFit

Background & Education

Jana received her J.D. from Benjamin N. Cardozo School of Law, Yeshiva University, in New York City, concentrating on intellectual property law. She is admitted to the Bar in New York.

Jana was formerly at Paul, Weiss, Rifkind, Wharton & Garrison LLP, The United Nations, and MTV. Her experience includes drafting and negotiating high-level, complex agreements, franchise law, all matters involving corporate law, intellectual property right matters and trademark registration.

When she’s not taking care of clients, you can find Jana in her art studio, having a glass of Sancerre with her better half, or hiking with her 4-legged son.

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