Meet Vanessa
Vanessa backman
Vanessa Backman is an accomplished intellectual property attorney with more than 20 years of experience advising global brands and growing businesses on all aspects of trademark and brand protection. She brings a strategic approach grounded in years of experience at Apple and Adidas.
- 212-537-9209 ext.25
- vanessabackman@thebusinesslawfirm.com
Vanessa helps clients develop, protect, and enforce their intellectual property portfolios across industries, including technology, sports, food & beverage, pharmaceuticals and medical devices, and real estate. Her work spans the full lifecycle of brand protection, from trademark searches and clearances and registration to licensing, enforcement, and dispute resolution. She has extensive experience in licensing, marketing, sponsorship, co-existence, supply, distribution, technology, and vendor agreements, as well as advising on IP-related provisions in broader commercial contracts.
Vanessa has helped businesses at every stage protect their brands and manage IP risk on a global scale. She previously led trademark and brand integrity programs for customs recordation and anti-counterfeiting initiatives to complex global enforcement actions and IP litigation management.
Clients appreciate Vanessa’s collaborative style, creative thinking, and skill in balancing innovation with protection. Vanessa has served on the Board of Directors for the International Anti-Counterfeiting Coalition (IACC) and contributed to key committees within the International Trademark Association (INTA).
Focus
- Trademark selection, clearance, prosecution, and enforcement
- Brand integrity and anti-counterfeiting strategies
- Licensing, sponsorship, and co-existence agreements
- IP portfolio management and Customs programs
- Global brand protection and dispute resolution
- Advertising, marketing, and promotional review
Background and Education
Vanessa held in-house IP counsel roles at Adidas and Apple. She received her J.D., magna cum laude, from Gonzaga University School of Law, and her B.A. in Legal Studies from the University of California, Berkeley.
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