Intellectual property is a vital part of a businesses’ bottom line. The reason? It’s where most of your company’s brain power goes, and that exact brain power used to build your business is what makes your business more and more valuable. We’ve discussed this topic...
How do we create a brand worth millions? Bikram Choudhury did just that with his style of hot yoga called Bikram, which you’re probably familiar with. Bikram consists of a series of 26 posture exercises (asanas) and two breathing exercises performed in a room heated...
The U.S. Patent and Trademark Office (USPTO) has some great news for business owners looking to protect their potential trademarks. As of January 17, 2015, the USPTO will reduce trademark filing fees for electronic trademark applications and renewals. Electronic...
There are a few different trademark symbols out there, and using them properly can be pretty crucial for your business. For example, if the owner of a federally registered trademark uses the ® symbol, then anyone who infringes on the mark will be considered to have...
If you’ve started a business, developed a new brand, or thought about re-branding, you know finding the perfect name takes time and energy. As entrepreneurs we obsess over this because it really does set the foundation for the brand. Without a solid foundation things...
