Avoid Getting in Hot Water with the TM, SM and (R) Symbols

There are a few different trademark symbols out there, and using them properly can be pretty crucial for your business. For example, if the owner of a federally registered trademark uses the ® symbol, then anyone who infringes on the mark will be considered to have...

Essential Steps for Incorporating Your Business

You have a new business, amazing! Now you want to cover your assets with a business structure that keeps you and what you own separate from your business. That’s the kind of peace of mind business owners need to succeed, which is why incorporating is a critical step...

7 Steps to Properly Name Your Business or New Brand

If you’ve started a business, developed a new brand, or thought about re-branding, you know finding the perfect name takes time and energy. As entrepreneurs we obsess over this because it really does set the foundation for the brand. Without a solid foundation things...

Roberto Cavalli Sued for Copyright Infringement by Street Artists

In his Spring/Summer 2014 line of Just Cavalli clothing, accessories, and shoes, Italian fashion designer Roberto Cavalli used direct designs of murals drawn in 2012 by street artists in the San Francisco Mission District, without the artist’s permission. The artists,...