Category: Licensing

Why an IP Audit is an Essential Tool for Growing Your Business

January 21, 2015
Intellectual property is a vital part of a businesses’ bottom line. The reason? It’s where most of your company’s brain power goes, and that exact brain power used to build your business is what makes your business more and more valuable. We’ve discussed this topic...
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How to Make Millions with a Trademark: Bikram Case Study

January 15, 2015
How do we create a brand worth millions? Bikram Choudhury did just that with his style of hot yoga called Bikram, which you’re probably familiar with. Bikram consists of a series of 26 posture exercises (asanas) and two breathing exercises performed in a room heated...
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Get the Upperhand on Licensing, Partnerships and Joint Ventures

December 2, 2014
In today’s market you may be able to get an edge over the competition if you can find a way to profit from your intellectual property or someone else’s through licenses and partnerships. In a typical licensing agreement, the licensor grants the licensee the right to...
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What Scaling Your Business Actually Means for You

October 21, 2014
Leveraging Products, Sales Process, and Social Media Okay, everyone’s talking about the importance of scalability with your business, but what does that really mean for you? The short answer is that you want your business to be able to turn a profit without you having...
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