The Right Time Your Business Should Invest in a Lawyer

After tons of questions on this topic, I’ve decided to talk about the best time a business should invest in a lawyer, and how to save money where possible. Costs Versus Return Startups struggle deciding whether to spend on legal services because these services...

Why an IP Audit is an Essential Tool for Growing Your Business

Intellectual property is a vital part of a businesses’ bottom line. The reason? It’s where most of your company’s brain power goes, and that exact brain power used to build your business is what makes your business more and more valuable. We’ve discussed this topic...

How to Make Millions with a Trademark: Bikram Case Study

How do we create a brand worth millions? Bikram Choudhury did just that with his style of hot yoga called Bikram, which you’re probably familiar with. Bikram consists of a series of 26 posture exercises (asanas) and two breathing exercises performed in a room heated...

USPTO Lowers Registration Fees

The U.S. Patent and Trademark Office (USPTO) has some great news for business owners looking to protect their potential trademarks. As of January 17, 2015, the USPTO will reduce trademark filing fees for electronic trademark applications and renewals. Electronic...

New Year Goals: Add Value, Get Leads, Make Money

The holiday season is upon us, and with it comes a lull in sales for some small businesses. Which is why it’s a great time to to start thinking about ramping up your sales strategy for the new year. But how? Differentiate yourself Standing out is really what it’s...