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5 Legal Strategies To Protect Your Brand in 2025
They say that imitation is the sincerest form of flattery. But when it comes to building a brand, copycats can be a real problem. Imitators can dilute your brand value, confuse customers, create negative experiences for those who trust your product, and otherwise get...
5 Legal Strategies To Protect Your Brand in 2025
Protecting your brand is essential for businesses of all sizes. This article covers five winning legal strategies to intellectual property, including international trademark registration and safeguarding your brand against competitors. We also talk about building company IP for a future acquisition.
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Cybersecurity audits must be done annually by all businesses and provides an outline of the company’s cybersecurity programs and reveal any vulnerable areas.
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Working with an attorney schooled in employment and freelance contracts will give you the peace of mind that your business interests are covered every time you bring on new help—whether it’s a full-time employee or a freelancer.
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If you want to protect your company from trademark infringement, it’s critical that you do the work to register your trademarks with the U.S. Patent and Trademark Office. If you do, you’ll have a better chance of proving trademark infringement and stop another company / competitor from stealing and copying your trademarks and infringing your trade dress.
FanCamp is an app that needed general business counsel for their terms of use and privacy policy, trademarks, employment agreements, and investment capital raises and stock purchases.
Contract negotiations can get complicated, but it’s critical you don’t set aside the tough issues for another day. You need to make sure you’ve covered even the minutiae before the deal is made. It’s often easier to consider the contract section by section, instead of as one single document, which can get overwhelming.
Friends NYC is a 2200-square-foot indie department store / retail goodness that started as a friendship pact between wannabe-sisters Mary Meyer and Emma Kadar-Penner. “When we initially started our business, we were flying by the seat of our pants.”
When you’re considering a company to acquire, that process to vet the target and make the most informed decision for your business can get complicated. It’s the ultimate due diligence project.
Just as business owners have taken the smart steps to protect their trademark and other intellectual property here in the United States, they also need to take action to safeguard their assets when they do business abroad.
Meet Jason Shaw – Founder of Decodist, a company that addresses the gap in the website development industry. Decodist makes high-value technology more accessible to small businesses. The company plans to scale out Decodist on an international level, and the work...
When deciding to sell a company, business owners have plenty of critical and complicated decisions to make. And among those tasks is selecting the appropriate legal structure for the sale itself.
A smooth business exit can’t happen without preparation, careful planning and the support of a knowledgeable team. Here are four critical steps as you get your business ready for a sale.
Meet Michelle Foster – Owner and mastermind behind Good Move – a neighborhood go-to restaurant in Brooklyn. When Michelle decided to acquire a restaurant space and rebrand it as her own, she recognized the need for legal help in navigating the process.
Office Actions are a common hurdle for trademark applications. If you didn’t involve an experienced trademark attorney from the beginning, this is the time to hire one, so you can get past these challenges and get your trademark registered.
You’ve done your research and know it’s important to register your trademark. Now you’re shopping around for an affordable attorney, and maybe considering using an online service instead. If they’re diligent, lawyers should recommend you do an in-depth search called a...
Disney buys Pixar - and then Marvel a few years later. Facebook acquires Instagram. And Google takes over Android. These are just a handful of some of the business world’s savviest acquisitions - corporate purchases that can transform a company. With them, businesses...
While most important business decisions center around the business itself, there’s a critical choice founders must make: whether to make a Section 83(b) election. If they don’t make the decision in time, founders could face some serious tax consequences. What is a...
Often businesses use free online contracts for partnership agreements, employees, consultants, vendors, etc. Since these are such important relationships, you need to be confident those contracts indeed benefit and safeguard you and your business. Your need for...
Whether they’ve developed the latest fitness craze, industry disturbing technology, or built a global agency, businesses must protect every aspect of their intellectual property – including registering its actual name and the logos that go with it as federal...
Patricia Moreno, celebrity fitness instructor and successful entrepreneur, is on a mission to help others live a healthy and fulfilled life, changing the way they look at food, exercise, and themselves. Patricia is the founder of IntenSai. She focuses on spiritual...
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