7 Steps to Properly Name Your Business or New Brand

If you’ve started a business, developed a new brand, or thought about re-branding, you know finding the perfect name takes time and energy. As entrepreneurs we obsess over this because it really does set the foundation for the brand. Without a solid foundation things...

Roberto Cavalli Sued for Copyright Infringement by Street Artists

In his Spring/Summer 2014 line of Just Cavalli clothing, accessories, and shoes, Italian fashion designer Roberto Cavalli used direct designs of murals drawn in 2012 by street artists in the San Francisco Mission District, without the artist’s permission. The artists,...

How to Not Get Sued for Someone’s Comment on Your Blog or Website

You’re creating a gorgeous website for your business, spending hours and hours polishing the messaging, landing pages, your bio.. but what about that fine print you see at the bottom of websites? Focusing on marketing and building your brand so you can get more...