“We feel reassured knowing we can rely on Gouchev Law’s support in the legal area, which is critical to a growing business such as ours.”
GL: Tell us a little about you and your business
MC: We co-founded the magnetic collective 11 years ago. Our mission is to help clients uncover and develop magnetic ideas that propel their brands and businesses forward. We do this via a highly collaborative process that brings our clients up close and personal to their target audiences in different countries and grounds our thinking in their core needs and lives. We operate a hub and spoke model, with hubs in NYC and London from which we are proud to work with some of the leading brands in the world. Last year alone we traveled to 28 countries!
GL: Can you share a little about what we do for you?
MC: Gouchev Law helped us work through our key documents that we rely on for our business. The firm is on standby for any documents and contracts that we need for our internal employment and corporate needs, as well as various client engagements, stock options, MSAs, etc. Essentially, we feel reassured knowing that we can rely on Gouchev Law’s support in the legal area, which is critical to a business growth and risk management.
GL: What’s your favorite part of what you do?
MC: At the heart of each engagement, we are essentially brought in to help our clients solve a set of complex problems. This is in equal parts challenging and exciting, particularly, as each client’s concern is different. Another part of our role that we treasure is the fact that we get to have in-depth conversations with different people around the world across a huge variety of topics.
GL: What were some challenges you faced along the way?
MC: Our key challenge lies in finding great people that work for us as we expand.. We’re looking for a mosaic of qualities, experience and expertise but also the right personality and attitude to fit into our culture. Navigating our clients’ procurement department needs can be challenging at times. While it’s critical to our continued growth, navigating these demands has certainly been the source of a headache or two.
GL: What made you seek out Gouchev Law?
MC: We were connected to the firm via another company that is a Gouchev Law client. They shared the positive experiences they had with the firm and made an introduction. We were impressed with Gouchev Law from the get go, and made them our general corporate counsel.
GL: How has your experience been working with the firm?
MC: We’ve been working together with Gouchev Law for years now and continue to be delighted with the experience. The team is highly responsive to our needs and has been incredibly helpful in turning around our requests. Most importantly, they break down some of the complexities of the contracts and other legal-ese into terms we can easily understand. That way we gain more time to focus on the business itself.
GL: What is one important thing you’ve learned along the way that makes a big difference?
MC: In11 years of running our own business, we’ve learned that the smallest, seemingly least promising opportunity can transform into an exciting, rewarding and profitable long term client relationship.
GL: We know only good things are to come for Magnetic Collective. Can you share a sneak peek what’s in store for the next couple of years?
MC: We are cautiously optimistic that we can continue our double digit growth trajectory for a while longer. With that, we will open another office.
Learn more about The Magnetic Collective here!
Friends NYC began in 2012 as a friendship pact between wannabe-sisters Mary Meyer and Emma Kadar-Penner. Mary’s experience as a fashion designer and Emma’s knowledge of fashion history and obsession for thrifting united to create the Friends NYC brand.
Decodist addresses a gap in the website development industry by making high-value technology more accessible to small businesses.
Meet Michelle Foster – Owner and mastermind behind Good Move – a neighborhood go-to restaurant in Brooklyn. When Michelle decided to acquire a restaurant space and rebrand it as her own, she recognized the need for legal help in navigating the process.
Founder | intenSati
Patricia Moreno, celebrity fitness instructor and successful entrepreneur, is on a mission to help others live a healthy and fulfilled life, changing the way they look at food, exercise, and themselves
THE MAGNETIC COLLECTIVE
The Magnetic Collective propels brands and businesses forward like never before. Diving head first to get up close and personal with you, your brand, and your target audience, they gain an intimate knowledge and cultural context that are critical to their clients’ growth and success.
Author and Online Entrepreneur
Meet Jamie Glowacki, an impressive business owner and now widely known published author. Jamie came to Gouchev Law for intellectual property protection. Things were moving at such high-speed in her business, that we dove right into negotiations with her..
S Cap Investment Consultancy
S Cap Investment Consultancy is an investment firm that is literally transforming lives by helping to fund innovative startups that make a huge social impact, such as clean water solutions and technology that revolutionizes the way cancer research can be performed.